THE REALITY
Came with the big question; Why stop at footlong Subs?
2024 brought forth the appetizing Footlong Cookies.
But in a highly competitive cookie market, what makes Subway’s Footlong Cookies stand out amongst its competitors? What will it take for Footlongs to break into international markets?
AND THE SOLUTION?
Creating a brand new campaign behind Footlong Cookies, everyone is welcomed to join and share longer.
Wherever, whenever.
MONTHLY DROPS
Bringing forth limited edition cookies each month.
Subway will garner a dedicated cookie taster base by offering exclusive footlong flavors which will have monthly rotations. Perfect to bring friends and family together for a cookie review!
LATE NIGHTS
Because nothing excites audiences more than the idea of exclusivity. And to recognize our late night consumers, with the purchase at any point past 9 P.M. we will have midnight themed receipts decorated from behind with those late night snacks our consumers crave.
A FOOTLONG OR A...
30 CENTIMETERS COOKIE?
95% of the world does not know what a footlong is.
To break into new markets the first step is to speak their language.
In Colombia launching the 30 cm cookie campaign means brand new flavors to entice fresh customers, being the perfect bridge to get the brand name to a local level. Including unique flavors featuring local products like coffee, and guava with cheese plus brand collabs with famous Jet chocolates.
