THE REALITY
is that everyone can be a reader. A book recommended by your uncle, an e-book with that perfect recipe, an audiobook about self improvement on your walk home, that comic burrowed from a friend…
Possibilities? Endless.
AND THE SOLUTION?
A revamp that connects with a new generation of bibliophiles.
With so many outlets, readers deserve personalized bookshelves and a space to rave, review and complain in goodreads.
Brand new UI for readers to enjoy.
SOCIALS
Monthly bookclub initiative with forums, guest speakers and activations.
Plus other paid social with curated bookshelf playlists, book tags and special themed features.
Tissues for the devastating plot twist you totally did not spoil yourself of when skipping to read the last page.
AND OF COURSE WE ALSO GOT MERCH
This totebag to romanticize your life when buying books.
WITH ACTIVATIONS
like 'opposites attract', bringing 4-wheeled bookshelves all around the city; stopping in varying public spaces where readers can immerse themselves in a goodreads shelf in-person. This will provide the opportunity for readers to connect, create discussion to find these vans and of course, find their perfect match.